Media Industry
Industry: Email Alert RSS FeedIt's the mergers, stupid. (strategic alliances between media companies affect television programming)(Brief Article)
Broadcasting & Cable, January, 1996 by McClellan, Steve
Alliances increasingly shape syndication business The rules of the syndication programing game have changed dramatically in the past year and a half. Content may still be king, but strategic alliances between powerful media companies determine more than ever what shows will make it to air.
That thesis was discussed at length during an INTV session, "It's the Programing, Stupid," moderated by New World Entertainment Chairman Brandon Tartikoff. The catalyst for the changes was the Fox/New World alliance, said Tartikoff, which caused a lot of ripple effects in the industry. "Other things happened rapidly right after that. There were consolidations, mergers, affiliation switches. Basically, the rules of the game have shifted." And it's not just the...
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