NBC signs Olympian deal with Panasonic; more than $21 million in gear to be used in Atlanta. (1996 Olympics in Atlanta, Georgia; includes related article on Egripment winning contract from the Atlanta Committee for the Olympic Games for providing equipment to Atlanta Olympic Broadcasting)

Broadcasting & Cable, January, 1996 by Dickson, Glen

More than $21 million in gear to be used in Atlanta NBC has signed a huge lease/purchase deal with Panasonic Broadcast to provide the bulk of the network's production gear for its coverage of the 1996 summer Olympic Games. Under the agreement, NBC will use Panasonic's D-3 and D-5 digital tape formats as the main recording medium for its Olympics facilities in Atlanta and New York.

The Panasonic gear is worth more than $21 million, but exactly how much NBC will pay to use it was not disclosed. NBC's director of Olympics engineering, Dave Mazza, would not discuss the discount structure for equipment that NBC will purchase or the rental pricing for gear that the network will use solely for the games. He says NBC still is undecided about how much of the...

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