Media Industry
Industry: Email Alert RSS FeedCapCities/ABC Multimedia Group has signed an agreement with Princeton Video Image.(Brief Article)
Broadcasting & Cable, February, 1996
CapCities/ABC Multimedia Group has signed an agreement with Princeton Video Image under which ABC Sports and ESPN will have exclusive national use of PVI's real-time system for inserting video advertising in live sports coverage. The PVI system, called Live Video Insertion System (L-VIS), made its network debut during ABC's telecast of the Nokia Sugar Bowl, electronically placing the ABC Sports logo behind the goal posts during extra-point and field-goal attempts.
L-VIS also inserted the ESPN logo during coverage of the Holiday and Peach Bowl games. Although the logos appeared as a natural part of the scene to the television viewer, they were not visible to the stadium audience.
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