NBC pitches its prime candidates; emphasizes flexibility, saying no time periods have been locked up. (National Broadcasting Co.)

Broadcasting & Cable, March, 1996 by Coe, Steve

Emphasizes flexibility, saying no time periods have been locked up Despite having fewer holes to fill than the other major networks, NBC has a full development slate of 14 comedies and 12 dramas. In a presentation to advertisers last week, NBC executives stressed the network's flexibility in scheduling new series, given that no time periods have been promised to producers who already have hit shows on the network's schedule.

Unlike ABC and CBS, which have several star-driven projects such as the Michael J. Fox project at ABC and the Ted Danson series at CBS (see page 39), NBC has no vehicles powered by big-frame stars, with the exception of a drama starring Mel Harris. The network, which has seen the casts of Friends and ER become household names after...

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