EchoStar woos cable subs. (digital broadcasting satellite television service provider EchoStar Communications Corp.'s marketing campaign for subscribers)(Brief Article)

Broadcasting & Cable, April, 1996 by Jessell, Harry A.

EchoStar Communications, the latest satellite broadcasting entry, will begin making a grab for cable subscribers this week. Starting Wednesday, it will begin airing spots on major broadcast and cable networks that promise a better deal. "What would you say if I gave you America's top 40 TV channels for $19.95 a month?" the "Dishman" character asks working-class people in the spots. (The 40-channel basic package plus HBO multiplex goes for $29.95, according to a CSR at 1-800-333-DISH. The basic 18-inch dish and receiver, available initially only through backyard-dish dealers, sells for $550 plus installation.)

At the Capitol Hill unveiling of the campaign last Thursday, Barbara Sullivan, EchoStar marketing vice president, said that the campaign's initial flight...

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