Diversity difficulty.(FCC Chairman Reed Hundt discusses diversity in programing)

Broadcasting & Cable, April, 1996

Outlet and source diversity in the media do not necessarily lead to diversity in programing, says FCC Chairman Reed Hundt. Speaking on March 28 to the American Bar Association, Hundt listed other forms of diversity--such as outset and source diversity--and said that diversity in programing may be the most complicated and most important. "For example, it may well be that if a network could own two stations in a given market, it would be more inclined to program children's TV on one of them, since counterprograming seems to work well for cable channels," Hundt said, adding that vertical integration between networks can create tremendous efficiencies between networks and program producers. "In this context, vertical integration can spread the risk of program development...

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