Arbitron and DCI propose link between advertisers and stations; interactive delivery system may be used to expand Arbitron services.(Digital Courier International Inc.)

Broadcasting & Cable, April, 1996 by Petrozzello, Donna

Interactive delivery system may be used to expand Arbitron services Arbitron and Digital Courier International Corp. last week announced plans to develop an electronic communications system for radio stations, advertisers and rep firms. Arbitron and DCI officials say the system, dubbed "Radio Exchange," will allow advertisers to determine when their spots were broadcast--without requiring affidavits from stations.

The proposed system, announced at the National Association of Broadcasters convention in Las Vegas, would use a digital audio encoding technique developed by Arbitron during its trials to achieve a viable "pocket peoplemeter" several years ago. The encoded signal would be used in tandem with a sound compression and delivery system engineered by...

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