Media Industry
Industry: Email Alert RSS FeedMarcus moves Disney.(Marcus Cable makes The Disney Channel part of its basic service; analysts wonder if Disney is planning major changes)(Brief Article)
Broadcasting & Cable, May, 1996 by McConville, James
Marcus Cable is the latest MSO to move The Disney Channel from premium to basic, converting the channel on its suburban Los Angeles system in Burbank/Glendale/La Crescenta on June 1. Marcus also made the switch on its Fort Worth system last month. Two-thirds of the channel's estimated 17 million subscribers now receive it as part of expanded basic.
And Cox Communications converted Disney Channel from pay to basic on all its systems (representing 3.2 million subs) in December 1994. The conversions raise the question of whether Disney plans to convert its premium pay service entirely to a basic ad-supported network. But Disney executives say the company has no plans to convert the channel to basic, calling recent switches part of its five-year "hybrid"...
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