Fox launching The Set cable net. (Fox Broadcasting Co.; cable network to reach small markets)(Brief Article)

Broadcasting & Cable, May, 1996

Fox Broadcasting Company in September plans to debut a cable network, The Set, aimed at syndicators looking to reach small markets with few TV stations.

The new network will carry a wide variety of syndicated fare and will target markets 100-plus. Start-up costs are expected to be low because Fox is striking all-barter deals with syndicators eager to expand their distribution into the hard-to-reach markets. Programing confirmed so far includes Beverly Hills, 90210, Tales from the Crypt, VR Troopers, Sweet Valley High and Real Stories of the Highway Patrol. "The concept is quite brilliant," says one syndicator familiar with the plan. "There is a lot of programing offered on a bartered basis that is not cleared because there are only two or three affiliates in...

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