'Dr. Quinn' moves in five markets. ('Dr. Quinn, Medicine Woman' television show)(Brief Article)

Broadcasting & Cable, May, 1996 by Littleton, Cynthia

Exits CBS O&O after securing better time periods Dr. Quinn, Medicine Woman is blazing a trail in the post-fin-syn era of the off-network syndication business. Now that the Big Three can take part in the backend of a successful series, recent station switches by Dr. Quinn in five major markets provide further evidence that a network's prime time hits may not always be the best daytime/early fringe programing options for the network's O&Os.

In fact, under the new laissez-faire rules of the syndication game, the ABC, CBS and NBC station groups may wind up serving as the clearance of last resort for their networks' off-network product. The sales effort behind Dr. Quinn, cleared for its off-network debut this fall in more than 90% of the country, is a case...

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