CBS goes kinder, gentler; network positions itself as 'warm, trustworthy and comfortable.'(plans to increase children's programming)(Brief Article)

Broadcasting & Cable, June, 1996 by Littleton, Cynthia

Network positions itself as 'warm, trustworthy and comfortable' CBS Entertainment President Leslie Moonves last week told affiliates gathered in Los Angeles that the network would respect the tradition of the 8 p.m. family hour, but stopped short of saying it would confine the hour to family shows, as some in Congress have called for (see page 12).

The network still will find time for such adult-themed fare as Steven Bochco's Public Morals (Wednesday at 9:30 to be exact). Peter Lund, CBS president, also reiterated the network's pledge to program three hours of children's educational programing per week by fall 1997, but at the same time said CBS is "absolutely and unequivocally against any numerical quota for children's programing." The...

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