Media Industry
Industry: Email Alert RSS FeedBravo eyes Asia Pacific.(Bravo Cable Network plans to launch channels in New Zealand, Australia and Asia Pacific region)(Brief Article)
Broadcasting & Cable, July, 1996 by Johnson, Debra
U.S. cable and satellite service Bravo is planning channel launches in Australia, New Zealand and the Asia Pacific region. It debuted in Latin America on April 1 with a Spanish-lartguage cable channel on PAS-3; it now reaches 800,000 subscribers in the area. The channel recently secured carriage with Brazil's TVA for its Portuguese-language service and will be part of the DIRECTV Latin America service in Brazil.
The Australian service will replicate the U.S. channel, which carries 50% independent and international films and 50% performing arts. The Disney Channel has moved from pay to basic in some Taiwanese markets in an effort to gain ground against its biggest rivals, TNT and Cartoon Network. At the same time, both programers are localizing their output....
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