Media Industry
Industry: Email Alert RSS FeedIf it's August, it must be promo time. (television networks promoting 1996-1997 season to viewers) (includes related article on starting dates for CBS shows)
Broadcasting & Cable, August, 1996 by Rice, Lynette
TV networks busy selling their fall lineups to viewers hoping that familiarity breeds new fans, the networks have begun to roll out fall promotional campaigns that use a little nostalgia to tout their prime time lineups. CBS already has started to "Welcome Home" viewers to a lineup of longtime TV stars, UPN is relying on a popular rap tune to lure the crowds, and NBC's proudest promo spoofs a classic "Wizard of Oz" moment in introducing Jeff Foxworthy to his new home ("I have a feeling I'm not on ABC anymore").
This year, expect The WB's "spokesfibian"--Michigan J. Frog, who dates back to the 1950s--to talk up the shows. Fox is reminding viewers that it has the World Series and Super Bowl, while ABC is promoting Michael J. Fox as the veteran TV actor who...
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