Media Industry
Industry: Email Alert RSS FeedDBS companies respond to EchoStar price drop. (direct broadcast satellite companies DIRECTV and AlphaStar Digital Television)
Broadcasting & Cable, August, 1996 by McConville, James
It didn't take long for direct broadcast satellite (DBS) companies to take up the $199 price gauntlet thrown down by EchoStar.
EchoStar started the price drop two weeks ago when it took its seven-market $199 test national. Customers who sign for one year of programing for $300 can purchase EchoStar hardware for $199.
DBS operators DIRECTV and AlphaStar Digital Television are trying to match it by rolling out promotional incentive deals of their own.
Such wheeling and dealing took center stage at the Satellite Broadcasting & Communications Association (SBCA) show here last week. Other DBS makers rolled out promotional deals as the satellite industry approaches its all important fourth quarter selling season.
The next 12-18 months, say...
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