Moonves urges broadcast solidarity; says that networks need to work together to stop erosion to cable.(Leslie Moonves of CBS)(Cover Story)

Broadcasting & Cable, September, 1996 by Rice, Lynette

Says that networks need to work together to stop erosion to cable CBS's Leslie Moonves to the broadcast networks: Stop picking on each other and start figuring out a way to keep viewers tuned in to broadcast--not cable--networks. Growth in cable viewership took a front-row seat during a discussion about programing at Interface X.

Moonyes--sharing a panel with Kay Koplovitz of USA Network, Dick Robertson of Warner Bros. TV and Barry Thurston of Columbia TriStar TV--reiterated that cable is the ultimate beneficiary when the networks launch counter-programing battles in the quest for number-one status. "There are certain things networks do to hurt each other that don't necessarily have to be done, such as putting major events against major events,"...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.