Media Industry
Industry: Email Alert RSS FeedBroadcasters seek 'friendly' programming.(Educational TV)
Broadcasting & Cable, September, 1996 by Littleton, Cynthia
Syndicators hope to fill need for mandatory educational shows Outside of the children's arena, syndicators have largely ceded the field of educational programing to cable, but National Geographic Television remains an exception to the rule. National Geographic Television's monthly first-run specials typically land on the high end of Nielsen's weekly top 10 list of syndicated shows.
National Geographic: On Assignment, a magazine-style hour hosted by Robert Urich, averaged a 7.3 Nielsen household rating last season. NGT's first-run package, distributed for the past 10 years by Turner Program Services, is cleared in 172 markets covering more than 90% of the country. "National Geographic is just one of those brand names that is so high in terms of...
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