Network radio ratings on upswing: Westwood One shows dramatic boost in audience share. (Spring 1996 RADAR report released by Statistical Research Inc)

Broadcasting & Cable, September, 1996 by Petrozzello, Donna

Westwood One shows dramatic boost in audience share Audience share for network radio improved by 4.3% in the spring 1996 RADAR report, reversing a trend of sluggish returns for network programing. The latest report, RADAR 53, reported 21,639,000 average quarter-hour (AQH) listeners, 12 and older, compared with 20,739,000 AQH listeners reported by RADAR 52 last fall.

RADAR 53 was compiled and released by Statistical Research Inc. (SRI) of Westfield, N.J. SRI tallied network radio's weekly cume audience at 135 million listeners, a number that SRI research director Miriam Murphy calls consistent with past RADAR surveys. Approximately 62% of people 12 and older listen to network radio in a given week, Murphy says, with network's largest audience...

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