Network heads find reward in risk. (broadcasters foresee intense competition in 1996-97 television season)(includes related article on resignation of ABC Entertainment Senior Vice President Michael Rosenfeld)

Broadcasting & Cable, September, 1996 by Rice, Lynette

Facing launch of new season, executives agree that bold programing is key to success against cable competition A mid worries of cable encroachment, as well as major-league competition on Wednesday and Saturday, the race for the prime time pennant kicks off today--the official start of the 1996-97 season.

In a last bout of civility, all six network entertainment presidents gathered last week to tout their strengths--and express a few concerns--for a season that features 40 new shows and new rollouts on Monday (The WB) and Wednesday (UPN). Although Fox was the first to come out of its comer for the new season, followed by UPN and The WB, the Big Three will surely pick up the momentum this week, with a batch of star-driven comedies highlighted by...

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