Real promotion. (Paramount Domestic Television to run promotion trailer for Real TV on in-store network at Best Buy stores)(Brief Article)

Broadcasting & Cable, September, 1996 by Littleton, Cynthia

Paramount Domestic Television and retailer Best Buy are mounting a joint sweepstakes promotion for Paramount's new reality magazine strip Real TV, which premieres next week in more than 90% of the country. As part of the promotion, Paramount has bought time on the programing service that feeds Best Buy, Circuit City and other consumer electronics chain stores.

A two-minute Real TV trailer will be shown in more than 1,500 retail outlets, covering 99 of the top 100 markets, through Sept. 30.