Kids erosion continues in syndication; most new strips are flat or off; Claster, Disney showing some punch with 'Power Block' and 'Quack Pack.'(television ratings for first-run children's television programs; Walt Disney Television; Claster Television Inc.)(Brief Article)

Broadcasting & Cable, October, 1996 by Littleton, Cynthia

Three weeks out of the box, new first-run children's shows are performing no better than first-run adult syndicated fare. A look at year-ago audience shares for prime kids time periods indicates that broadcasters are slowly but surely losing young viewers to cable, video games and computers.

Most of this season's new kids strips are flat or slightly off their lead-in rating and year-ago time period average, according to an analysis of Nielsen's unweighted metered-market averages for the past three weeks by Seltel. The two modest success stories to date - Disney's Quack Pack and Claster Television's Power Block - both feature a rotating lineup of cartoons. According to Seltel, Power Block is boosting its lead-in by an average 20% with a 1.4 household...

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