Monitoring Mickey. (ABC Radio Networks hires Statistical Research Inc. to research Radio Disney test markets)(Brief Article)

Broadcasting & Cable, November, 1996

ABC Radio Networks has hired Westfield, N.J.-based Statistical Research Inc. to conduct audience research in the four test markets where ABC launched its children's format Radio Disney last week. The markets include Minneapolis, Salt Lake City, Atlanta and Birmingham, Ala. SRI is expected to gather radio audience shares for children under 12 for a six-month period.