Big day for political parties; media companies provide inaugural recreation. (sponsorship for inaugural 1997 events)

Broadcasting & Cable, January, 1997 by Fleming, Heather

Media companies provide inaugural recreation President Clinton's inaugural committee has limited itself to contributions of less than $100, buttressed by a $9 million surplus from the 1993 inauguration, but that isn't keeping media companies from being part of the festivities. Corporate-sponsored inauguration parties are not nearly so widespread and extravagant as those at the political conventions last summer, thanks in part to the many state-sponsored inaugural balls and other official activities.

But members of Congress, administration officials and corporate lobbyists had ample opportunity to rub elbows over the weekend. ABC, CBS and NBC all sponsored events at premier locations around town. ABC hosted a brunch at the historic Decatur House,...

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