WebTV clicks on 'TV Guide.' (Internet-based television listings for WebTV subscribers)(Brief Article)

Broadcasting & Cable, January, 1997

TVGuide's revamped iguide will lead subscribers through WebTV's television content, starting this week. WebTV and TV Guide struck a deal to offer TV Guide's Web-based television listings (www.tvguide.com) to WebTV subscribers.

The reworked site from News Corp. debuted on the Internet yesterday. "It's the first deal that we're making to get our content into other services on the internet," said Tom Biggs, senior vice president of marketing and sales for TV Guide Entertainment Net. "We'll be open to doing this kind of thing in the future." TV Guide plans to announce another such deal this week, according to Biggs, who described the WebTV deal as a "marketing arrangement" to give its Website more exposure. Eventually, WebTV users will be able...

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