CBS set to open new Eye; cable channel launches with 2 million subs, CBS News support. (CBS Eye on People)

Broadcasting & Cable, March, 1997 by Schlosser, Joe

Cable channel launches with 2 million subs, CBS News support CBS officials estimate it will take between five and eight years before the broadcaster breaks even on its new cable network, CBS Eye on People, which is set to launch today. The network will start with 2 million subs, CBS says, adding an additional million each month and ending 1997 with 10 million.

CBS Eye on People initially will be available in six markets, including certain regions of Los Angeles, Chicago, New Jersey and Long Island, N.Y. Network officials would not specify how much they are spending on the cable network, but say it is in the hundreds of millions of dollars. "We are in this for the long run, and we understand how long it is going to take to make money off this,"...

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