Media Industry
Industry: Email Alert RSS FeedTiger, TV go for the green: Wood's record performance at the Masters sets ratings record too.(Tiger Woods' record at Masters golf tournament televised by CBS)
Broadcasting & Cable, April, 1997 by Rice, Lynette
Forget the Nike catchphrase "I am Tiger Woods." The next slogan could be "I am Tiger Woods's network."
The record 14.1 Nielsen rating/ 31 share generated from CBS's telecast of the Masters golf tournament April 13 -- when Woods donned the traditional green jacket after an impressive 12-stroke victory -- has sparked optimism for televised golf
"I think the [PGA] Tour is probably in a stronger position from a consumer advertising and sponsorship position than it has ever been," says Donna Orender, senior vice president of television production and new media, the PGA Tour.
She continued: "Overall, in terms of general ratings, we're certainly maintaining our audience [even] when there's an overall decline in the audience for the...
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