Media Industry
Industry: Email Alert RSS FeedNetscape pushes at browser envelope; technology war with Microsoft likely to heat up again. (Netscape Communications Corp.)
Broadcasting & Cable, April, 1997 by Tedesco, Richard
Netscape Communications Corp. is looking to get the drop on Microsoft Corp. in the ongoing browser war, putting push technology at the heart of its forthcoming Netscape Communicator. Communicator is set to be the first intelligent generation of the Navigator browser, featuring Netscape Netcaster, a push technology that begins to make the browser part search engine.
When the preview release becomes available in the next 30 days, PC users will be able to subscribe and get Web content, defined as "channels," from a best-of listing included in Communicator. The idea, according to Tom Tsao, product manager for Communicator, is to create a cross-platform technology that eases content access in a straightforward manner. "It's really leveraging the Web as...
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