FTC looking into minor corruption: Miller, Busch claim full cooperation with liquor ad probe.(Federal Trade Commission's investigation of televised hard-liquor ads; Miller Brewing, Anheuser-Busch)

Broadcasting & Cable, April, 1997 by McConnell, Chris

2 Miller, Busch claim full cooperation with liquor ad probe While Reed Hundt was calling on broadcasters to get behind an FCC inquiry into alcohol ads, the Federal Trade Commission was collecting new data on who is watching alcohol ads. Nielsen Media Research last week said it was preparing to send the FTC data on the under-21 makeup of MTV programs where alcohol ads have run.

And both Miller Brewing and Anheuser-Busch said they are supplying the commission with data on their media-buying practices. "We sent information as requested and are cooperating fully," a Miller spokesperson said, adding that the brewer received a Jan. 14 FTC request about media buying. Anheuser-Busch said it volunteered information on its media buying without waiting...

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