Media Industry
Industry: Email Alert RSS FeedTicketmaster, Sidewalk fight continues.(Microsoft's Sidewalk Internet services; lawsuit)(Brief Article)
Broadcasting & Cable, May, 1997
The battle between Ticketmaster and Microsoft has gone from the Web to court and now DeCK to the Web.
Microsoft has added a step or two to the process of linking its Sidewalk local leisure-information sites with Ticketmaster's site. Ticketmaster had objected to Microsoft s "deep linking"--bringing the user directly from the Sidewalk site to the Ticketmaster page Selling a particular event--saying the process bypassed its home page and its own presentation sequence.
Sidewalk now takes me user to a search engine. with a brief explanation from Microsoft that any inconvenience in linking is not Sidewalk's wish but Ticketrnaster's
As of late last week, there were reports of technical problems linking the sites from the engines. The...
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