The sincerest form of flattery? CNBC finds a prime time role model in rival CNN.(Cable)

Broadcasting & Cable, May, 1997 by Schlosser, Joe

CNBC finds a prime time role model in rival CNN In an effort to boost sagging ratings, CNBC is giving itself a face-lift with new programing, new management and an upgraded Fort Lee, N.J., facility. Following the network's overhaul, its prime time lineup will look very similar to rival CNN's.

CNBC is adding current MSNBC show The News with Brian Williams and a 7 p.m. business news program to rival CNN's Moneyline with Lott Dobbs. CNBC already goes head-to-head with CNN at 9 p.m., with Geraldo Rivera's talk show up against CNN's long-standing Larry King Live. The network plans to spend $10 million-$20 million to renovate its studio, equipment and offices and to upgrade its on-air image. CNBC President Bill Bolster says the network has been long...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.