Media Industry
Industry: Email Alert RSS FeedUpfront sales hit $6 billion; TV networks show good gains over last year's market. (upfront advertising sales)
Broadcasting & Cable, June, 1997 by McClellan, Steve
TV networks show good gains over last year's market The broadcast TV networks have completed their third consecutive record upfront sales season, reaching $6 billion for the first time. Sales executives credited the continuing strong economy and the fact that the four networks are still the only TV vehicle that reaches virtually all TV homes.
The car, movie, packaged goods, retail and fast-food categories are all said to be strong, with increased spending over last year. The most expensive show on television is NBC's Seinfeld, which agency executives estimate costs about $600,000 per 30-second spot. The most sought-after new shows, they say, include the Gregory Hines and Kirstie Alley sitcoms on NBC, Dawson's Creek on The WB and Dharma & Greg on...
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