Bloomberg mixes business with news; company offers variety of programs, video, wire reports with custom features. (Bloomberg News)(News Services 1997)(Brief Article)

Broadcasting & Cable, July, 1997 by McAvoy, Kim

Another significant player in the video syndication and news feed business, Bloomberg News has nearly 75 affiliates across the country that pick up its daily feed.

"Business is booming," says Bloomberg's Frank Traynor. He attributes the company's success to its "partnership" with its affiliates: "We have an editorial board made up of member stations.... They tell us what the affiliates need."

Delivered seven days a week, the service gives broadcasters a two-minute market report, a two-minute technology report (added this year), a 90-second personal finance report and a 90-second Washington wrap-up. The feed, which goes out each morning between 4:30 and 4:45 a.m., is geared for morning and noon news programs.

"As part of the...

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