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Industry: Email Alert RSS FeedNBC launches new Web network; Interactive Neighborhood taps into 40 communities.(Brief Article)
Broadcasting & Cable, October, 1997 by Tedesco, Richard
Interactive Neighborhood taps into 40 communities NBC extended its lead on the other broadcast networks in cyberspace last week with the launch of its Interactive Neighborhood program of localized Web content for network affiliates. Already the most aggressive broadcast player on the Internet, NBC inaugurated IN with a roster of 40 affiliates, including its New York, Los Angeles, Chicago, Philadelphia, Boston and Washington stations, with 10 more .expected to join by year's end.
"With this launch, we're tapping into the most valuable content online-- local content," says Tom Rogers, NBC Cable president and NBC executive vice president, who compared the launch to the introduction of national programming on NBC's network in 1951. NBC O&Os...
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