Media Industry
Industry: Email Alert RSS FeedSonicNet takes surfers to Streamland; Web music service to play alternative MTV role.
Broadcasting & Cable, November, 1997 by Tedesco, Richard
SonicNet springs a new Internet programming model this week with the debut of Streamland, the first site to offer full-length music videos.
The innovative Web music network plans to make an eclectic mix of more than 100 non-mainstream music videos available for streaming when the site (www.streamland.com) goes up on Nov. 15. Levi Strauss, which underwrote the successful Supercast concert series over the summer, is sponsoring the free content. Users will need to run RealNetworks' RealVideo 5.0 to see the videos.
Some 120,000 PC users tuned in to the 12 Supercast concerts, which included events from Lilith Fair, Lollapalooza and the Horde tours. In Streamland, SonicNet hopes to draw a large online audience with videos not likely to be. seen on...
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