Cable nets look abroad for profits, partners.(cable television networks)

Broadcasting & Cable, December, 1997 by Leventhal, Larry

U.S.-based niche cable networks that consider the growth of international business essential to future profitability often follow worldwide strategies that minimize initial investment. They do this by first selling individual programs and branded blocks to terrestrial broadcasters, cable operators and satellite services before launching full-fledged channels.

Additionally, taking on local partners in other countries is considered important not only to defray costs but to co-produce programming suitable for different national and cultural sensibilities and to meet the legal requirements of host governments. With almost a decade of experience in international markets, E! Entertainment Television has succeeded using this approach, according to...

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