No NFL replay likely, CBS CFO says. (no National Football League game telecasts according to Fred Reynolds)(Brief Article)

Broadcasting & Cable, December, 1997 by McClellan, Steve

CBS Chief Financial Officer Fred Reynolds has downplayed the company's chances of getting back into the business of televising National Football League games. In remarks at last week's Paine Webber media conference, Reynolds said that the network was interested, but it's "very difficult for the incumbents to give it up.

I don't see it in our future." Reynolds also told attendees that the company will focus on building its domestic base of properties instead of expanding internationally. Expanding the U.S. businesses is a "better investment," and far less "speculative," than overseas expansion, he said. The company's free cash flow will grow 20% annually for the foreseeable future, Reynolds said, while program costs will increase 4%-6%. The...

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