Media Industry
Industry: Email Alert RSS FeedPaxson Communications has made a production agreement with infomercial producer Guthy-Renker.(Brief Article)
Broadcasting & Cable, January, 1998
Paxson Communications has made a production agreement with infomercial producer Guthy-Renker to create original daytime programming for Pax Net. Guthy-Renker has brought on several Hollywood producers to combine infomercials with shows that draw ratings, Pax Net President Dean Goodman says. Guthy-Renker executives already have presented several show concepts to Goodman, including a sci-fi possibility and a Regis and Kathie Lee-type daytime talker.
Production could get under way as early as next month. Pax Net is slated to launch Aug. 31, 1998.
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