The WB has a handshake deal with TCI to participate in the broadcast network's WeB TV project to distribute WB programs.(The WB Network; Tele-Communications Inc.)(Brief Article)

Broadcasting & Cable, January, 1998

The WB has a handshake deal with TCI to participate in the broadcast network's WeB TV project to distribute WB programs (and other shows such as Friends and ER) to markets 1 00 and below. The actual contract should be signed this week, says WB head Jamie Kellner: "The paperwork is almost done and I've been told by both John Malone and Leo Hindary that we have a deal." TCI systems cover about 40% of 100-plus TV markets.

Terms call for TCI to get 1O% of the net revenue generated by the Web channels it puts on its systems. Participating local broadcast stations (which will sell WeB advertising) and WB will split the rest of the revenue.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works. HighBeam Research

 

BNET TalkbackShare your ideas and expertise on this topic

Please add your comment:

  1. You are currently: a Guest |
  2.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)

advertisement
Click Here
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement