Sun lighting up E! Online. (Sun Microsystems backing E! Online website with cash and technology)(Brief Article)

Broadcasting & Cable, January, 1998 by Tedesco, Richard

Sun Microsystems is breaking into the Website production business in a deal with E! Online, contributing technology enhancements and cash. Sun will be the site's primary sponsor and technology resource, providing hardware, software and its considerable expertise for production of special events.

initially, Sun's hardware will enable E! Online to handle traffic to the site more efficiently, according to Jon Slavet, E! Online vice president of advertising and sales. New software from Sun will soon improve chat applications on the site and enable delivery of different kinds of "cutting edge" content, Slavet says. The two companies will regularly explore ways of incorporating new applications to the interactive multimedia site (www.e!online.com). "The...

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