Toy tie-ins top kids TV: but FCC-friendly fare, international co-productions, are also on agenda.(Federal Communications Commission)

Broadcasting & Cable, January, 1998 by Rice, Lynette

Toy-driven shows continue to drive the pack of new children's animated strips being offered at NATPE. The occasional FCC-friendly strip or a live-action detective show highlights the crop, but there's no beating the cash that comes from a Nintendo-based cartoon. "I think the trends these days are dictated more by the challenges of the marketplace, business-wise and sort of distribution-wise.

There tends not to be a clear message from the audience," says Robby London, DIC Entertainment's senior vice president of creative affairs. "[International co-productions are] having a lot of impact. These's a much larger voice from the international community in what does and doesn't get made." DIC will draw on a new Sega game, together with the Bohbot...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.