ESPN; the magazine: first issue hits newsstands with record ad pages.

Broadcasting & Cable, March, 1998 by Petrozzello, Donna

First issue hits newsstands with record ad pages

ESPN last week launched ESPN: The Magazine, a sports news and feature magazine aimed at attracting the same young sports fans that have made ESPN's SportsCenter a success.

The 184-page premiere issue hit newsstands March 11 with a cover bearing photos of young athletes Kobe Bryant, Kordell Stewart, Alex Rodriguez and Eric Lindros and the word "next." The magazine's vice president and editor-in-chief, John Papanek, says the cover illustrates the editorial tone of the biweekly book, which "is about looking ahead and speaking to a new generation of sports fans."

ESPN President Steve Bornstein says the magazine "taps the last medium ESPN has to exploit," adding that "the timing is...

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