Microsoft Media Player pushes video, prompts concerns; Windows 98 feature benefits consumers, says company; others see antitrust problem.

Broadcasting & Cable, April, 1998 by Tedesco, Richard

The Microsoft Media Player that's part of Windows 98 extends the company's reach as an online multimedia provider considerably and broaches new antitrust issues about its potential overreaching in cyberspace.

In Windows 98, PC users will have built-in access to multimedia content with NetShow 2.0. A beta version of NetShow 3.0 is about to be released. It will have the capacity to play QuickTime files or other streaming formats, including Real Video. "What we're doing here is like anything else we've done," says Gary Schare, Microsoft lead product manager for Windows 98. "Our customers want to play the content," lie adds, invoking the customer-friendly mantra that Microsoft has used to support the increasing integration of features in Windows, such as the...

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