Media Industry
Industry: Email Alert RSS FeedCBS, NBC affils team for news.
Broadcasting & Cable, April, 1998 by Trigoboff, Dan
Scranton-area newscasts will share resources and news director to save money An unusual arrangement between stations in Northeastern Pennsylvania will put newsrooms of the local CBS and NBC affiliates side by side, as the two news operations share not only the building but a news director.
Under the deal_-referred to by management at NBC affiliate WBRE-TV (Wilkes-Barre) and CBS affiliate wyou(TV) (Scranton) as a shared services agreement_-wyou's news staff will be employed by WBRE-TV. Nevertheless, management says that the two staffs will maintain their separate identies. If it works, the abbreviation SSA could become as common as LMA (local marketing agreement). "I think we're setting up a new business model," says WBRE-TV Vice President and General...
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