Midi wins South Africa license. (television broadcasting, Midi TV)(Brief Article)

Broadcasting & Cable, April, 1998

The South African government has awarded its first privately owned national terrestrial TV license to Midi TV, a consortium 20%owned by Warner Bros. The group beat out six rivals with backers such as News Corp. and United News & Media. Warner will initially invest $20 million, with an option to increase its stake subject to state approval.

Total startup is estimated at $90 million. Midi will launch its mainly English-language channel, called e.tv, in October and expects to reach 65% of South Africa by 1999.

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