Puerto Rico.(radio market)

Broadcasting & Cable, May, 1998

For all intents and purposes, Puerto Rico has become the 11th-largest radio market In the U.S. Arbitron announced last week that it soon will begin measuring Puerto Rican audiences during two annual 12-week surveys. The Commonwealth of Puerto Rico has more than 3 million people 12 and older, making it the 11th-largest market of the 268 measured by Arbitron.

Audience measurement samples will include 2,400 listeners. The summer 1998 survey will be conducted July 2-Sept. 23 and released in October. The fall 1998 survey will be done Sept. 24-Dec. 16 and announced in January 1999.