Media Industry
Industry: Email Alert RSS FeedCasting a narrow net: Cable Internet services look to local content to attract subs.(Cable '98)
Broadcasting & Cable, May, 1998 by Tedesco, Richard
Cable Internet services look to local content to attract subs Their subscriber numbers may be small potatoes relative to regular cable service, but cable's high-speed Internet services are cultivating new subs with localized content as the category continues to grow. The more than 100,000 users currently claimed by @Home represent twice the sub base the service had at the end of last year.
Its primary competition is Time Warner's Road Runner, which has merged its sub base with that of MediaOne Express and claims 75,000 customers and counting. Road Runner and MediaOne, now available to 4 million cable subscribers, expect to approach 150,000 subscribers by year's end as they consummate their merger, according to a Road Runner spokeswoman. The...
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