CAN THE BIG 4 STILL MAKE BIG BUCKS?

Broadcasting & Cable, June, 1998 by McClellan, Steve

THE NETWORK PROFIT PICTURE (dollar figures in millions) 3 YEAR REVENUE %CHANGE PROFIT %CHANGE G 1992 $7,944 - $148 - I 1993 7,883 -0.8 467 216% B 1994 9,474 - 685 - 4 1995 9,722 2.6% 803 17% G 1996 11,406 17.3% 449 -44% I 1997 11,443 0.3% 393 -12% B The figures for 1996 and 1997 exclude purchase-price accounting benefits taken by ABC and CBS.

Cost, competition and audience erosion are changing the business of network TV Are huge costs, increasing competition and continuing audience erosion finally going to sink the major broadcast networks? Unless big changes are made in the way they do business, network...

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