Media Industry
Industry: Email Alert RSS FeedAtlantic, Sony launch RealVideo networks.(Brief Article)
Broadcasting & Cable, July, 1998 by Tedesco, Richard
Atlantic Records, Sony Music and RealNetworks introduced what could become the online equivalent of MTV last week, with the two major record labels debuting video music channels on RealPlayer G2. RealNetworks' RealPlayer G2 gives PC users single-click access to entertainment and news sites.
Sony Music and Atlantic will use the improved video and audio quality of the new RealNetworks player to offer multiple channels of music videos on their sites. RealNetworks expects to sign more such deals, according to Rob Glaser, RealNetworks chairman, who says that the attraction is doing "MTV-like things" online: "We're seeing a lot of major record labels with an interest in it." Atlantic is developing an in-house digital studio "to close the barrier between the...
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