Katie stays at 'Today'.(Katie Couric)(Brief Article)

Broadcasting & Cable, July, 1998 by McClellan, Steve

NBC confirms that the network has reached an agreement with Today co-host Katie Couric to re-up with the show. Terms weren't disclosed, but sources say that Couric's new contract runs four years and will pay her some $7 million a year. An NBC official declined to confirm how much the morning news star will be paid to remain with the program. Most in the industry believed all along that NBC would pay whatever it took to retain Couric.

Today is the leader by a wide margin among the morning network news shows. It has been doing as well or better in the salable demographics than ABC and CBS combined and commands about half of the almost $400 million in advertising spent on the three shows annually. At deadline last week, NBC had issued no release about...

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