N2K links with Disney, ABC Radio

Broadcasting & Cable, July, 1998 by Tedesco, Richard

Online music marketer dons mouse ears, expands ABC Radio audience

N2K Inc. struck a strategic deal last week with Buena Vista Internet Group. Disney's Web unit. N2K gets a piece of the action for Disney music sales online and a platform for creative development with ABC Radio.

The most immediate effect of the union was an online Disney Music boutique, Disney Music, at N2K's Music Boulevard site, offering all the music from Disney's animated films. It's a departure from the core audience that N2K has developed online with its Jazz Central Station site-but what the deal lacks in hip musical style it should make up for in monetary return.

It certainly won't hurt the ascendant fortunes of N2K, which is poised to hit $50 million in online revenue,...

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works. HighBeam Research
 

BNET TalkbackShare your ideas and expertise on this topic

Please add your comment:

  1. You are currently: a Guest |
  2.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
  • Click Here
advertisement