Charlex composites 'Safety'

Broadcasting & Cable, July, 1998 by Dickson, Glen

New York-based Charlex handled design and effects compositing for Safety, a 60second spot for Ford Motor Co. by the Ogilvy & Mather agency that takes viewers through the scrapbook of an employee in Ford's "dummy" crash testing lab. Charlex used the Discreet Logic Flame to handle the compositing for the spot, which features live-action scenes that take place inside the photo frames of the scrapbook.

"Getting the animation of the book right was the most challenging aspect, because it involved placing the photographs in the book and compositing them with the background, adding shadows and other crucial details," says Grey Oyen, Charlex Flame compositor.